3/11/2023 0 Comments Adwords editor sitelinks![]() ![]() I’ve been chatting with Dan Barker, my GA expert friend about this - I suggested that using the landing pages reports and advanced segments are the best way to tackle this. What do our analytics tell us about which content is engaging? To see whether this is true which brings us to the final question: Q8. It seems that Google may include more of these now. The example for the bookstore shows this is when people search for the brand name plus a product or service. How do the sitelinks work with Google Adwords?Īdwords now has its own "Ad Sitelinks" above the natural listing - you may want to use these to highlight offers that are popular in your natural sitelinks - or missing! Q7. The most important one is for the home page - often this doesn’t explain the site value prop well, but this one does. One of the big changes is that the new site link adds a description - if you want to change this, you can through editing the meta description of the page through the CMS. This is where you go to in Google Webmaster Tools and the new Google facility (which IMO works less well than the original). You can’t tell Google what you DO want as a sitelink, but you can tell it what you DON’T want. Are we using Google Webmaster Tools to manage sitelinks? If there are wrong pages, the next question to ask is… Q4. Check you don’t have 404s or other pages you don’t want. But also other popular or shared content. Since Google’s site algorithm is automatic it does a good job of highlighting the most important and shared pages on a site - typically those within the main navigation. If your sitelinks are wrong or have glitches like the example below then (3) - wrong title?, it doesn’t look great for the brand - I have even seen 404 errors and customer complaints in the. See our previous article for what you need to do to get sitelinks! Q2. If you’re a small business or not in the top position the change won’t help you, in fact it could push you down the search results page. Do we have sitelinks for a search on our brand name? Here’s what site managers should check: Q1. Sitelinks give an excellent opportunity to engage both customers and prospects by highlighting the best content. Well for almost all sites, the most important searches by volume are brand search terms. Marketing implications of sitelink change This example shows they now take up much more of the page with 8 to 12 alternatives and include more detailed descriptions: We have a briefing on sitelinks which shows the previous simple format of just 8 links. If you’re not familiar with Sitelinks, they are the listing of extra links below the brand main site description when you search on a brand name. but yesterday we started seeing this more consistently on all Google searches and now Google has made the announcement above. ![]() Recommended link: Official Google announcement on sitelinks Our commentary on new mega site linksįolks have been discussing Google’s experiments with Google Sitelinks through August, e.g. 8 questions to ask to help get your brand messages across in Google ![]()
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